Project note / Practice website
Messaging, visual design, and a responsive website for a Washington law and policy firm.

- Client
- GMI Counsel LLC
- Contribution
- Messaging, visual identity, website design, development, and launch
- Website
- Visit GMI Counsel ↗
The brief
Make the firm’s approach clear.
GMI brings together legal, policy, and government affairs expertise according to the matter. The website needed to explain that approach, introduce the people, and make it easy to contact the firm.
The work began with messaging and visual concepts, then moved through a working site and client review. A review of the first deployment informed revisions to the navigation, content, and contact routes.
- Capabilities and people in viewKey capabilities and biographies are visible without expanding panels, so visitors can read the main content in sequence.
- Direct contactNamed email links and contact cards let prospective clients reach the appropriate lawyer.
- A consistent visual languageChart imagery, a restrained crimson accent, and a shared profile structure connect the pages and sections.
Selected details
From the firm’s story to the small screen.


A website for your practice.
Discuss a websitePublished with GMI Counsel’s permission. Screenshots show the site on 21 September 2026. This note describes the delivered website; business outcomes have not been measured.